As someone deeply involved in the agri-food industry with a strong passion for sustainability and innovation, I’ve had the opportunity to closely observe Nuseed’s unique approach to advancing seed technology. What sets Nuseed apart, from my perspective, is its steadfast focus on the downstream marketplace and its dedication to delivering value beyond mere yield.
Chantelle Donahue
Nuseed Global Lead, Value Chain & Trade
At Nuseed, the shift towards larger identity preserved value chains and the delivery of novel oils to downstream customers isn’t just a strategic move, it’s a fundamental philosophy that drives the entire organization. Rather than solely concentrating on seed production, Nuseed is committed to optimizing grain and oil production across all its platforms, with a sharp focus on the global value chain and trade functions. This approach brings forth new opportunities, enabling Nuseed to form global partnerships, spot emerging market trends, and customize its offerings to meet the changing demands of end-use customers.
One of the most exciting aspects of Nuseed’s emphasis on the downstream marketplace is the plethora of new opportunities it brings forth. Through close collaboration with regional teams and other business units, Nuseed is actively shaping its value chain to cater to the increasing demand for its proprietary products, like the Nuseed Omega-3 Canola Production System and Nuseed Carinata. By effectively managing risk, optimizing trade-related costs, and nurturing strategic partnerships, Nuseed is paving the way for sustainable growth while ensuring the quality and traceability of its products throughout the value chain.
Furthermore, Nuseed’s connection from commodity grain to end-users offers tangible benefits for growers like you and the people you feed. By developing products that go beyond the initial seed sale, Nuseed isn’t just empowering farmers; it’s also meeting the evolving needs of consumers in a rapidly changing market landscape. From R&D trials to regulatory compliance and logistics, Nuseed’s comprehensive approach streamlines the entire process, making it more efficient, transparent, and ultimately more sustainable.
In addressing the challenges of the agri-food system, Nuseed draws upon its global expertise in commodity grain handling to drive meaningful change. Through investments in seed technology solutions that tackle climate change and promote soil health, Nuseed is at the forefront of innovation, challenging conventional wisdom and advocating for a more sustainable future for agriculture.
