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Harnessing the Power of Data

There’s lots of data being generated these days, but figuring out what to do with it all is the next challenge for growers. The good news is that Nuseed made some significant inroads in 2021 when it collaborated with IN10T, an independent, farmer-centric, data-driven company, to make sense of all the data being generated by growers — and figure out how to harness it to make those same growers even more successful.  

“This was a way for us to have a number of commercial side-by-side comparison trials completed without having sales staff running around with weigh wagons. The time and effort and coordination needed to do that is pretty significant, so this helped us make that process a lot more efficient,” says Roger Rotariu, North American Marketing Lead for Nuseed. “We really need to take advantage of precision agriculture and digital agriculture and utilize the tools and information that is housed and sometimes collected and forgotten.”  

Platforms like FieldView, MyJohnDeere, Case IH AFS, Hummingbird, Trimble and many others use data to provide valuable info to the farmer. What makes platforms like these so handy is they allow growers to harness the power of data, which is something that can often be difficult to do.  

That’s where a company like IN10T (pronounced “intent”) comes in.  

Each farm is complex, every farmer is different, and the ag industry is changing daily. But while agriculture is becoming increasingly more innovative and technology-driven, bringing emerging products and solutions to the field can often be a slow and challenging process.  

In 2016, Randy Barker and Kevin Heikes saw a need to help streamline that process. They founded IN10T to connect businesses with farmers and help deliver the valuable insights that enable businesses to make better decisions.  

That allows IN10T to help accelerate the adoption of new technology, says the company’s Canadian Vice President Patrick Comte.  

One of the biggest pain points that IN10T’s clients have is trying to capture all the digital data that’s available. There are so many different platforms and different pieces of new technology out there, but actually capturing that data and making sense of it and doing the analytics is always the tough part, he says.  

Through the IN10T FarmerTrials network, clients can tap into a system of over 1,500 farmers who desire to test and learn about cutting-edge technologies and solutions. This valuable network accelerates the product development process by getting it in the hands of their target customers in real-world scenarios earlier in the product lifecycle.  

IN10T just recently expanded into Canada, and as it establishes that market and picks up new clients, a lot of its work will be focused on crops like canola and sunflower, to name just two.