Global Strenth, Local Development and Support
Rebecca Underwood
- General Manager, Seeds, Australia
- Rebecca Underwood is the General Manager of Seeds in Australia.
- Rebecca is responsible for the seed division’s performance, strategic direction and for developing new sustainable plant-based solutions for the Australian market.
- She has been working in the agricultural sector within Australia for over 25 years, starting her career as an agronomist in Central West NSW, but has most recently held senior leadership roles in seed and sustainability within Nutrien Ag Solutions.
- Rebecca holds a Masters of Agricultural Science and a Graduate Certificate in Commerce and has also completed the Oxford University, Leading Sustainable Corporations program.
- Rebecca is also a graduate of the Australian Institute of Company Directors and has held various board positions with agricultural organisations and is currently a non-executive director for Landcare Australia.
Hugh Trenorden
- Key Account Manager and Regional Sales Manager - West
- 0437 206 313
- [email protected]
“I choose to work in ag because it’s a special thing to be part of an industry that feeds millions of families each year, and I’m always motivated by the type of characters that make up the ag sector. Working with seeds and soil gives me great satisfaction, seeing potential turn into a crop by year’s end. The best part of my job is offering products that make a real difference for growers, and Nuseed is so well positioned to offer growers valuable solutions into the future. Outside work I love to spend lots of time with my family, coaching cricket and watching the kids play sport.”
Chris Roberts
- National Market Development Manager
- 0437 178 296
- [email protected]
“I’ve been fortunate to be part of the growth of Nuseed for over 10 years, and I now enjoy managing the Market Development team from my base in Dubbo. Growing up on a family farm in the southern tablelands of NSW gave me a strong interest in agriculture and I worked as an agronomist before joining the seed industry. When I’m not working I like spending time with family and friends, and cheering on my kids while they participate in some of the sports that regional NSW has to offer.”
Sally Broadhead
- Regional Sales Manager - East
- 0436 849 292
- [email protected]
“I’m born and raised in the ag industry from a cattle farming background and my passion has grown to include broadacre cropping and the wider industry. What I enjoy most about working in ag is the passionate, innovative and adaptable people I encounter in this dynamic industry. I’m excited to join Nuseed as they’re an innovative company that’s nurturing their current business while they’re developing new opportunities, and I’m looking forward to being involved in bringing some new technologies to the market that will help the ag community. When I’m not working I like to have fun and adventures with my husband and two boys.”
Bryan Buchanan
- Area Sales Manager - Central and Southern NSW
- 0448 415 214
- [email protected]
“My passion for agriculture began on our family’s cropping and livestock farm in Coolamon, NSW. Over the past 32 years, I’ve taken great pride in helping growers and agronomists find practical, effective solutions that drive success.
Away from work, you’ll often find me on my farm in Coolamon, playing golf, volunteering at our local football and netball club, or spending quality time with family.”
Ash Bryant
- Area Sales Manager - Eastern Victoria and South-West Victoria
- 0459 684 334
- [email protected]
“My passion for agriculture stems from early childhood while growing up on a broadacre and livestock property in South-West Victoria. The ever-evolving landscape of agriculture has kept me fascinated and engaged through various sectors, including broadacre cropping, livestock and pastures, agribusiness finance, and business management. The most enjoyable part of my role at Nuseed is the vast level of engagement between breeders, production, supply chain, advisors, retailers, and, most importantly, the farmer. Outside of work, I enjoy camping with my wife and three children, watching AFL, and pottering around on my little hobby farm”.
Rob Austen
- Area Sales Manager/Market Development Manager - North West Victoria and South Australia
- 0447 013 857
- [email protected]
Rob grew up on a mixed cattle and cropping enterprise at Goondiwindi and comes with 12 years of agronomy experience in the region.
Andrew Royce
- Area Sales Manager - WA Southern
- 0427 466 916
- [email protected]
“I’ve chosen to build a career in ag services because food production is the foundation of our society and it’s an honest and down to earth industry. The best part of my job is travelling through diverse landscapes and meeting growers – every year is different and the industry is always changing and adapting. Nuseed’s strength is its people and our team relationships, and we have a bright future ahead. In my spare time you’ll find me on family camping adventures and tackling DIY house projects.”
Callum Pestell
- Area Sales Manager - WA Northern
- 0427 168 356
- [email protected]
“I’m dedicated to cultivating innovation and backing the farmers of Western Australia, my commitment extends to supporting their resilience and hard work towards the vital goal of food security. The reason I enjoy working in ag is because it allows me to engage with remarkable personalities across rural Australia, and I enjoy working at Nuseed because I recognise the impact our quality canola lines have on farmers. Enabling them to achieve higher yields not only contributes to agricultural success but also translates into increased income for their families. Outside of work I enjoy ‘trying’ to play golf. My swing has a unique talent for locating every sand bunker, bush and body of water on the course.”